keywordOption property

Option specifying how keywords are embedded in ad tags.

This setting can be used to specify whether keyword placeholders are inserted in placement tags for this site. Publishers can then add keywords to those placeholders. Possible string values are:

• "PLACEHOLDER_WITH_LIST_OF_KEYWORDS" : Creates DART ad tags with a placeholder, such as kw=[keyword] and a list of keywords. The site trafficker must replace [keyword] with the keywords targeted by an ad.
• "IGNORE" : Creates DART ad tags that do not have a placeholder for keywords and creates a list of keywords separately from the DART ad tags. Use this option if the site uses a keyword referrer or is a site that uses DART for Publishers.
• "GENERATE_SEPARATE_TAG_FOR_EACH_KEYWORD" : Results in unique tag generation for each relevant keyword during tag export. For example, an ad with three keywords will generate three tags with each tag having its kw= parameter filled in with the relevant keyword values.