performanceGoalType property

The type of the performance goal.

Required. Possible string values are:

• "PERFORMANCE_GOAL_TYPE_UNSPECIFIED" : Performance goal type is not specified or is unknown in this version.
• "PERFORMANCE_GOAL_TYPE_CPM" : The performance goal is set in CPM (cost per mille).
• "PERFORMANCE_GOAL_TYPE_CPC" : The performance goal is set in CPC (cost per click).
• "PERFORMANCE_GOAL_TYPE_CPA" : The performance goal is set in CPA (cost per action).
• "PERFORMANCE_GOAL_TYPE_CTR" : The performance goal is set in CTR (click-through rate) percentage.
• "PERFORMANCE_GOAL_TYPE_VIEWABILITY" : The performance goal is set in Viewability percentage.
• "PERFORMANCE_GOAL_TYPE_CPIAVC" : The performance goal is set as CPIAVC (cost per impression audible and visible at completion).
• "PERFORMANCE_GOAL_TYPE_CPE" : The performance goal is set in CPE (cost per engagement).
• "PERFORMANCE_GOAL_TYPE_CLICK_CVR" : The performance goal is set in click conversion rate (conversions per click) percentage.
• "PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR" : The performance goal is set in impression conversion rate (conversions per impression) percentage.
• "PERFORMANCE_GOAL_TYPE_VCPM" : The performance goal is set in VCPM (cost per thousand viewable impressions).
• "PERFORMANCE_GOAL_TYPE_VTR" : The performance goal is set in YouTube view rate (YouTube views per impression) percentage.
• "PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE" : The performance goal is set in audio completion rate (complete audio listens per impression) percentage.
• "PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE" : The performance goal is set in video completion rate (complete video views per impression) percentage.
• "PERFORMANCE_GOAL_TYPE_OTHER" : The performance goal is set to Other.